Media Ads · Preference Panel

Choose how smart your media ads should be

You’re in control of how much personalization is used when we show media ads in this browser. Pick a mode that matches your privacy comfort level.

Smart Mode uses signals like pages you visit and content you engage with to make ads more relevant. Basic Mode shows more generic ads that are not tailored to your individual profile.

✓ Applies only to this browser and device.

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Ad personalization mode

Change how your media ads are customized in this browser.

Active

Smart Mode (personalized) Recommended

Uses your activity to adapt which media ads you see, aiming for fewer but more relevant impressions.

Basic Mode (non-personalized) Shows standard media ads that are not based on your individual browsing profile in this browser.

This setting only affects how we personalize media ads. It does not disable ads completely and does not override browser-level tracking prevention or privacy tools you may use.